Privacy Policy

Last Updated: 2/21/2025

Scope and Application
Collection of Information
Use and Disclosure of Information
Email Marketing and Communications
Security and Data Protection
User Access, Control, and Opt-Out Options
Data Retention and Sensitive Information
Third-Party Services, Links, and Advertisers
Cookies, Tracking Technologies, and Do Not Track Signals
Updates to This Policy
Contact Us

1. Scope and Application

River Valley Behavioral Health & Wellness Center, LLC (“River Valley BHWC,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy outlines how we collect, use, and disclose information when you use our services, including our website, mobile applications, and other digital services (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

2. Collection of Information

We collect information from you through:

A. Information You Provide to Us

Personal Information: Name, email address, phone number, mailing address, birthdate, and insurance details when you:
- Register for an account
- Subscribe to our emails
- Request services or appointments
- Contact us for support
Payment Information: If you make a purchase or pay for services, we process transactions through third-party payment processors (we do not store your credit card details).
Health and Service Preferences: When scheduling an appointment, you may voluntarily provide information about your treatment preferences, provider selection, and wellness goals.

B. Automatically Collected Information

Device & Browser Data: We collect IP addresses, device type, browser type, and system logs for security and troubleshooting.
Usage Analytics: We track interactions with our website and Services to analyze engagement and improve functionality.

C. Information from Third-Party Sources

Social Media Platforms: If you connect through Facebook, Google, or other social logins, we may receive profile details you have shared publicly.
Marketing & Advertising Partners: We may receive demographic data, interest categories, and online behavior patterns from trusted marketing sources to enhance advertising strategies.

3. Use and Disclosure of Information

We use your information for the following purposes:

✅ To provide and improve our Services – Including appointment scheduling, provider matching, and mental health support.

✅ To communicate with you – Sending transactional emails, appointment reminders, and customer support responses.

✅ For marketing purposes – Delivering relevant content, promotions, and service updates (with the ability to opt out).

✅ For analytics and personalization – Enhancing the user experience based on browsing patterns and preferences.

✅ For legal compliance and fraud prevention – Protecting against unauthorized access, fraud, and abuse.

We may share your information with:

Service Providers (e.g., hosting providers, email platforms, analytics firms)
Marketing & Advertising Partners (aggregated, non-identifiable data)
Legal Authorities (if required by law or to protect against fraud or threats)

4. Email Marketing and Communications

By providing your email address, you consent to receive marketing communications from us.

This may include:

Newsletters
Promotional offers
Event invitations
Wellness tips and mental health resources

🔹 How to Opt Out:
You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us at Mail@RiverValleyBHWC.com.

We do not sell your email address to third parties.

5. Security and Data Protection

We take security seriously and have implemented safeguards, including:

Encryption – Sensitive data is encrypted during transmission and storage.
Access Controls – Only authorized personnel can access personal information.
Regular Monitoring – We conduct security reviews to detect and prevent threats.

⚠️ No security system is 100% secure. While we take precautions, we cannot guarantee absolute security of your data.

6. User Access, Control, and Opt-Out Options

You have rights regarding your data, including the ability to:
✔ Access and update your personal information
✔ Request deletion of your data (subject to legal and business requirements)
✔ Opt out of marketing emails

To exercise these rights, contact us at Mail@RiverValleyBHWC.com.

7. Data Retention and Sensitive Information

We retain your information as long as necessary for legal, regulatory, and operational purposes.
We do not collect or store highly sensitive data (e.g., Social Security numbers, confidential health records).

If you wish to delete or modify your data, contact us.

8. Third-Party Services, Links, and Advertisers

We may link to third-party websites, social media platforms, and advertisers.
We do not control their privacy policies—please review their terms before engaging.
If you make payments through third-party processors, their policies apply.

9. Cookies, Tracking Technologies, and Do Not Track Signals

We use cookies and similar technologies to:

Store preferences
Improve website functionality
Analyze user behavior

Opting Out of Tracking

You can disable cookies in browser settings.
To opt out of targeted ads, visit optout.aboutads.info.
We do not currently respond to “Do Not Track” (DNT) signals.

10. Updates to This Policy

We may update this Privacy Policy periodically. Changes become effective when posted.

Your continued use of our Services constitutes acceptance of the updated policy.

11. Contact Us

For questions or concerns, reach out:

📧 Email: Mail@RiverValleyBHWC.com
📍 Address:
River Valley Behavioral Health & Wellness Center, LLC
8640 Eagle Creek Circle
Savage, MN 55378